Over the last 5 years, you may have heard of how people making money online blogging. Some people start off on blogger.com, wordpress.com or typepad.com. Usually they chose those services because it is free.
Later these bloggers realize the limitations of their platform and move on to a self-hosted solution by WordPress.org. The open source WordPress software allows for ownership of their website, flexible options for customization or added functionality and access to more premium themes/plugins. If you check out the top bloggers, most of them are on WordPress.
Here are a few:
What is the Business of Professional Bloggers?
Once a blogger decides to make money from their blogs, that commitment becomes an important distinction from a personal blogger (e.g. hobbyist). A professional blogger runs his blog like a business. The decisions are based on a solid business plan, profit/loss margins and available resources.
The marketing plan is cutting edge, mainly because the concept of Internet Marketing is new and ever changing. As you observe the professional blogger, you’ll notice they utilize as much of the web resources as possible but in a focused way. For example, some are Twitter fans, other Facebook or LinkedIn. A professional blogger will often spend time in their preferred social media service, while maintaining a presence in the others.
The business model includes different types of incoming producing concepts. Here are a few:
- Affiliate Marketing – selling other peoples products/services and getting a commission or fee.
- Selling their own e-Book based on their blogging topics.
- Membership Site – Giving access to premium content for a monthly fee.
- Promote their hardcopy Book
- Promote their workshops/webinars
A small percentage of professional bloggers make a good income from the business models, especially SmartPassiveIncome.com. Most make a part-time or decent size income with a lot of hard work, persistence and a good following.
We’ll continue to explore the world of Professional Blogger with topics about the tools they use, strategies, do a few professional blogger profiles and may be an interview. Check back here on our Professional Blogger category or subscribe above.
If you are looking to get serious about blogging, check out our managed hosted solution: Professional Blogger Sites