In Hawaii, the #1 source of business is from tourism for local small business. This means our customers are mostly from the mainland U.S. or another country. What’s the best way to generate new business as well as keep existing business?
You got it, a website.
Remember the customer/tourist can’t visit your place of business nor experience your local advertising. The best thing is to make your website the cornerstone of your marketing. It’s cheaper, always on 24/7 and can service your customers, while you work in the real world.
Your website can do the following:
- Provide information about your products/services
- What is your product/service
- How can it help your customer?
- FAQ, Frequently Asked Questions
- Offer How to Guides & Tips
- Packaged Discount Deals
- Keep in touch with email marketing
- Create a opt in form on your website to get their email address
- Develop quarterly campaigns to remind them of your business
- Offer Promotions
- Use your site for Customer Service
- Contact information – how and when to reach you
- How to Guides
- Create a mobile version of your site for customer convenience
- Possibly create an APP for your business (if relevant)
As you begin to grasp that a website can do so much more than just a glorified brochure, you can reap the benefits. It’s important people can find your business on the web. Most people in this Internet era , search first and they should be able to find you either in the search results or the search ads. (More on this later)
After you have made a customers, it’s important to maintain the relationship so that if they have friends coming to Hawaii, they’ll refer them to you, or when they return, they need to remember your business.
A website is the hub of your marketing, once you get your website running effectively, then extend your reach to the social media platforms, like Facebook, Twitter, etc… I don’t recommend doing all of it at once, it will get overwhelming.
What do you thing? Leave me a comment below or call/text me at nine five three – 9558.